Geo-Targeted Marketing for Optimum Search Engine Results
Recently, while working on promoting my business, I learned about something interesting called geo-targeted search engine marketing. Not everyone is familiar with the term geo-targeteded marketing, including myself at the time.
A few of the more common marketing strategies most often heard today include SEO (or search engine optimization) as well as SEM (search engine marketing). The methods used in SEO and SEM include careful keyword research and quality content used to target your desired client. With search engine marketing, the goal is to determine the keywords your client will use when searching for items that you provide.
So what is geo-targeting? Think of it this way; not every business is marketing to the world. What about the corner laundry mat or restaurant whose main client base lies within a 20 mile radius of their brick-and-mortar location? If this type of business is to present themselves properly online, it will need to use a type of marketing known as geo-targeted.
All major search engines display the results based on two key factors; what is the user looking for and where are they coming from. Someone from the United Kingdom will obtain different search results than a searcher from Japan, even if they're both searching for the exact same thing. Based on this knowledge, do you see why you need geo-targeteded marketing?
Geo-targeting is the method used by search engines to determine where a browser is searching from. By gathering this information a business owner will eventually have enough data to determine the best places for ads or links to their business. Armed with this information, your business will be able to dominate your particular market and give you the online exposure you are looking for.
Knowing where your traffic is originating from makes targeting your website a lot easier. If you run a German restaurant located in Florida, it will benefit you greatly to run geotargeted campaigns targeting for your city in Florida so that you do not end up with most of your traffic being generated by people in Germany. It would also be wise to take the time to use the type of wording that your visitors are familiar with.
Another strategy used in geo-targeted marketing is to submit your site to local directories and partner with other businesses in your area to exchange links and blog posts. By doing so, you will weave a web of area links and become more visible over time. You will also link to social marketing sites and advertise your specials and industry news from your website and also your social sites.
Of course tackling all of these efforts while trying to run your business can be a daunting task. That's where Active Search Marketing can come in. With over a decade of geo-targeted search engine marketing experience and keyword knowledge, Active Search Marketing was the only company I could find that could take the guess work out of marketing to my specific geographical location. They did it all.
By using the correct number of well researched key phrases and publishing unique and relevant articles each month, then publicizing that content using a wide variety of custom techniques, Active Search Marketing guarantees that you will be on page one of Google rankings. The guarantee is what convinced me and I haven't been disappointed.
For more information please visit http://activesearchmarketing.com/
Other sites that use Active Search:
http://taylorworks.net/
http://murphysautocare.com/
http://taylorcobimrservice.com/
